The technologies that have been produced in recent years at the levels of production, distribution, marketing and exchange.

There are many different ways which technology improve the distribution, marketing, making and exhibition of a film. These include uses of hardware and software, below the line and above the line marketing etc.

"Tangerine" (2014) by Sean Baker was filmed entirely on an IPHONE 5 with a lens which attaches to the phone for a reasonable price. The film was also edited on "Premier Pro" which is an editing site which anyone can use as it is very simple. This film shows that technologies now allow us to create professional content with basic equipment which weren't have been used in previous years. It demonstrates that anyone can become a film-maker and how good technology now is, for a phone to film an entire film and for the film to win an award.

Cameras used to be heavy and difficult to use, so it was more skilled to be a film maker. Now, cameras are easier to use as well as smaller and lighter, meaning that they can film in all sorts of conditions and places. However it creates a competitive industry and the "Longtail model" demonstrates this, where there are loads of films being released each year by loads of different film companies, but only a few will be shown in cinema due to a limitation of 120 screens in the country. This is oligopoly, as it means only a few companies show particular content, meaning that consumers have little choice, similar and repetitive content and no opportunities for subsidiary filming companies to exhbit their films.

When cinemas went from reels to projectors, there was a huge difference in the film world. The quality was better, and sound became very powerful. However, many people would rather download films onto their ipads, phones or laptops instead of going to the cinema, as they can watch it multiple times for paying once and they don't have to wait for a long time for the film to be released on DVD, where as hard copies could get damaged. Many people would rather stay at home and watch films on their 3D TVs, or on the go when they are travelling, meaning that less people go to the cinema now.