The questions:
Are you male or female?
(Majority- female)
What is your age?
12-16
17-20
21-25
26-30
31+
(Most common responses: 12-16: 41%, 31+ :38%)
(Least common response: 20-25: 3%)
What genres of music do you listen to?
Dance/house/trance/garage/techno
Rock/heavy metal/indie
Classical/jazz
Drum and bass/dubstep
Rap/hip hop/RNB
Country/folk
Pop
Other...
(Most common responses: Pop: 51%, Rock/heavy metal/indie: 44%)
(Least common response: Drum and bass/dubstep: 15%)
How often do you listen to music?
Never
Less than 1 hour
1-4 hours a day
5-8 hours a day
Over 8 hours
All day
(Most common responses: 1-4 hours a day-51%, less than 1 hour: 34%)
(Least common response: Never: 0%)
Where do you buy magazines?
I don't buy magazines
Supermarkets
Newsagents
Other...
(Most common responses: I don't buy magazines: 47%, supermarkets: 34%)
(Least common response: Other: 10%. Majority of answers: Subscriptions)
A new dance/house music magazine is coming out. What is your preferred title?
Neon
Bassline
All-nite
7 hours
3am
Night-life
Glo.
Move
Suggestions?
(Most common responses: Neon: 30%, Bassline: 24%)
(Least common responses: 7hours&All-nite: 2%)
Where do you buy clothes?
Topshop/Topman
River Island/New Look/H&M
Supermarkets
Ralf Lauren/Superdry/Jack Wills/Hollister/Abercrombie&Fitch
Other...
(Most common responses: Topshop/Topman: 35%, River Island/H&M/New Look: 33%)
(Least common response: Supermarkets: 16%)
How much would you spend on a magazine?
Under £1
£2-£5
£6-£10
Over £10
(Most common responses: £2-£5: 76%, under a £: 17%)
(Least common response: Over £10- 2%)
How often do you go clubbing/partying?
Never
More than once a week
Once a month
3-5 times a year
(Most common responses: Never: 44%, 3-5 times a year: 21%)
(Least common response: More than once a week: 5%)
What is your perferred content in a magazine?
Adverts
Photos
Freebies/promotions
Posters
Articles
Comic strips
Competitions
Other...
(Most common responses: Articles: 69%, photos: 54%)
(Least common response: Other: 6%. Majority said reviews)
Overall, I can see that the most common genre (Pop) is not the music magazine I'm creating, so it won't appeal to as many people. Also, I think I'll be calling the magazine Neon, as that's the most common response. I will include lots of articles and photos in my magazine, as that's what the majority of people want to see inside. My magazine will be between £2-£5, which I was suprised about- I thought people would spend less. Also, more 31+ responses came through than I expected. I also have found out that not many people buy magazines any more, and the vast majority of people listen to music everyday. This survey will impact on my magazine task, as it has taught me what people really want to see inside magazines, how often they listen to music, preferred genres, ages, gender etc. These results have suprised me, as my favourite answers weren't what the majority chose, which I found interesting.
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