Tuesday, 26 April 2016
Friday, 22 April 2016
What issues/decisions do institutions face when releasing their products?
In the film industry, many institutions face problems on a daily basis in terms of production, exhibition and distribution.
A big issue for institutes is that audiences can download/stream films illegally. (Piracy.) They may be unaware of it at the time. Also, websites that offer downloads may release the films early illegally before the release date. This will lower the amount of consumers visiting cinemas as they would have watched them illegally or cheaply. This means they would have wasted their money giving the film to cinemas to screen and not many consumers would go to the cinema.
In terms of exhibition, some consumers may produce fake material to create un-official teaser trailers on YouTube, or create fake fan pages giving consumers fake content which could put them off.
Institutions have to think about the long tail model which is all about the difference between the amount of films released in a year and the limited amount of screens to exhibit a film in a cinema. (120 screens in the country). Their film may never reach exhibition standard, but some will. Very often films with well-known actors will get to be shown instead of an independent company with un-known actors.
Actors and film crew may drop out last minute if they don't think that the film will work. Institutions have to make sure that they are convincing enough to keep everyone on board to finish the film to its best potential.
A big issue for institutes is that audiences can download/stream films illegally. (Piracy.) They may be unaware of it at the time. Also, websites that offer downloads may release the films early illegally before the release date. This will lower the amount of consumers visiting cinemas as they would have watched them illegally or cheaply. This means they would have wasted their money giving the film to cinemas to screen and not many consumers would go to the cinema.
In terms of exhibition, some consumers may produce fake material to create un-official teaser trailers on YouTube, or create fake fan pages giving consumers fake content which could put them off.
Institutions have to think about the long tail model which is all about the difference between the amount of films released in a year and the limited amount of screens to exhibit a film in a cinema. (120 screens in the country). Their film may never reach exhibition standard, but some will. Very often films with well-known actors will get to be shown instead of an independent company with un-known actors.
Actors and film crew may drop out last minute if they don't think that the film will work. Institutions have to make sure that they are convincing enough to keep everyone on board to finish the film to its best potential.
Discuss the issues raised by media ownership in a media area you have studied.
As time goes by, media ownership becomes an increasing problem for institutions and audiences, in terms of cinemas and downloadable apps/devices.
Many audiences would prefer to download/ stream films onto their tablets, phones or laptops so that they could access the films when they want whenever. This is great for consumers for ease of access, as well as it being cheaper. They also don't have to carry around with them a physical copy and they pay for the film once instead of multiple, as hard copies can be damaged. Consumers can also access the films on sites such as Netflix, Love Film, Entertainment One etc.This is great for institutions who create these apps and websites, but for cinemas this is a bad thing. For companies who create expensive advanced screens do well as more people are paying the money to watch films at home.
The problem for consumers and institutions for streaming/downloading films is piracy. It's so easy for people to find themselves on illegal websites, or even streaming films which they aren't even aware of. This is a form of Copyright and is illegal, and doesn't benefit anyone who is watching or in anyone in the industry.
Numbers who go to the cinema are dropping. The reason for this is because many people don't want to go out and watch the film, when they could watch it in the comfort of their own home on Blu-Ray or their 3D TV. However, many consumers love going to the cinema for the experience and to get out of the house. Cinemas can get more consumers by showing the films earlier and for a longer amount of time, as well as providing other things in the cinema, such as food stalls or restaurants nearby.
Consider the significance of proliferation in hardware and content for institutions and audiences.
In the film industry, proliferation is always increasing and technology is always getting better, during the production, distribution and exhibition process.
The film "Tangerine" (2014) was all filmed on an IPHONE 5 during the production process, and was even nominated an award. This is an example of cross media convergence, as it shows how a phone can use different devices on it, such as filming devices. It also demonstrates the quality of the camera and phone, as it was used for a professional film. The editing software they used was called "Premier Pro" which is an editing software that anyone can buy/use, not just film makers. The proliferation shows how technology has changed, as cameras years ago were large, heavy and complicated to use. This film shows how anyone can make a film these days, as well as showing that cameras have higher qualities and are smaller and easier to use.
"Dumb and Dumber" was released in 1994 and was a huge hit. In 2014, they decided to create a new film named "Dumb and Dumber To" from "Universal." The vast majority of audiences gave negative feedback. However, during the exhibition process they used an interesting technique to market the film. A few months before Dumb and Dumber To" was released, a popular film named "Lucy" came out. It was about a woman who could use 100% of her brain. The film had very recognizable posters with an image of the girl on the front and "Lucy" in large black letters at the bottom of the poster. The two main actors in "Dumb and Dumber To" (Jim Carrey and Jeff Daniels) posted fake posters onto their Twitter accounts. The posters were pictures of them with their names at the bottom of the page, similarly to the "Lucy" poster. Also, at the bottom of the "Lucy" poster, it said "Imagine what she could do with 100% of her brain." In the "Dumb and Dumber To" poster, it said "Imagine what he could with 1%". Using social media is a great way to exhibit a film as it gets audiences involved. The posters also had hastags # where people get involved with updates from the film.
The film "Monster" was created by someone who made CGI in his bedroom on his laptop, with a rough budget of £5,000. This shows how editing software has evolved into something more with use of cross media convergence.
The film "Street dance 2" (2014) from "Vertigo Films" was released on Blu-Ray, 3D, Box Office and Entertainment One. This is during the exhibition process, which makes it easy for audiences to watch the film on the go wherever they are. It means they can download on their phones, tablets, computers etc. so that they can buy the film once and not have to carry around a physical copy which could get damaged. It also gives them the comfort to watch in their own home and may be cheaper to watch instead of paying for individual tickets at a cinema. However, many people enjoy the cinema experience and may find it a cheaper alternative. This example shows how apps, soundtracks and downloads are popular in this day and age. The problems about this for audiences is piracy.
The film "Tangerine" (2014) was all filmed on an IPHONE 5 during the production process, and was even nominated an award. This is an example of cross media convergence, as it shows how a phone can use different devices on it, such as filming devices. It also demonstrates the quality of the camera and phone, as it was used for a professional film. The editing software they used was called "Premier Pro" which is an editing software that anyone can buy/use, not just film makers. The proliferation shows how technology has changed, as cameras years ago were large, heavy and complicated to use. This film shows how anyone can make a film these days, as well as showing that cameras have higher qualities and are smaller and easier to use.
"Dumb and Dumber" was released in 1994 and was a huge hit. In 2014, they decided to create a new film named "Dumb and Dumber To" from "Universal." The vast majority of audiences gave negative feedback. However, during the exhibition process they used an interesting technique to market the film. A few months before Dumb and Dumber To" was released, a popular film named "Lucy" came out. It was about a woman who could use 100% of her brain. The film had very recognizable posters with an image of the girl on the front and "Lucy" in large black letters at the bottom of the poster. The two main actors in "Dumb and Dumber To" (Jim Carrey and Jeff Daniels) posted fake posters onto their Twitter accounts. The posters were pictures of them with their names at the bottom of the page, similarly to the "Lucy" poster. Also, at the bottom of the "Lucy" poster, it said "Imagine what she could do with 100% of her brain." In the "Dumb and Dumber To" poster, it said "Imagine what he could with 1%". Using social media is a great way to exhibit a film as it gets audiences involved. The posters also had hastags # where people get involved with updates from the film.
The film "Monster" was created by someone who made CGI in his bedroom on his laptop, with a rough budget of £5,000. This shows how editing software has evolved into something more with use of cross media convergence.
The film "Street dance 2" (2014) from "Vertigo Films" was released on Blu-Ray, 3D, Box Office and Entertainment One. This is during the exhibition process, which makes it easy for audiences to watch the film on the go wherever they are. It means they can download on their phones, tablets, computers etc. so that they can buy the film once and not have to carry around a physical copy which could get damaged. It also gives them the comfort to watch in their own home and may be cheaper to watch instead of paying for individual tickets at a cinema. However, many people enjoy the cinema experience and may find it a cheaper alternative. This example shows how apps, soundtracks and downloads are popular in this day and age. The problems about this for audiences is piracy.
Sunday, 17 April 2016
With reference to case study examples from the industry that you have studied, discuss the impact of new technologies that have been introduced in recent years at the levels of production, distribution and exhibition.
On the 10th June 2015, a film named "Tangerine" was released. The film was about two transgender sex workers and their stories. The entire film was shot on an IPHONE which is very unusual. This goes to show that nowadays technology has come so far that you can do so many things on a phone, such as take photos and videos. It also goes to show what the quality is like for an entire film to be released. Because it was shot on an IPHONE, it also made the production process more relaxed for the actors, as it was only a phone and not a massive team filming them.
A film named "Monster" was released in 2003 about a serial killer. The film had CGI which was added in the post production process. A man was asked to create the CGI for the film, and the CGI was created on his laptop in his bedroom. This is another example of how far technology has come, as he didn't use an expensive kit to create amazing footage.
"Streetdance" distributed from Vertigo Films was screened in the cinemas in 3D. Every viewer would be given a pair of 3D glasses to watch the film, creating a more atmospheric and dramatic viewing of the film, getting people involved in the storyline. 3D is more expensive and more complicated to create, but it shows how technology can go a level up.
Cameras nowadays are a lot smaller and lighter then they used to be, so that they can be manoeuvred easier, as well as put into small spaces. Some popular makes include Canon and Sony.
The film "The Hobbit" was filmed with the actors standing in front of a green screen, as the editors put the actors in front of CGI backgrounds when the film is complete. This shows what editing can do nowadays as they can move certain videos on to other clips. Actors can find this difficult, as they can't see what area/location they are in, or who they are speaking to if they are speaking to a character created on CGI. The hobbit also had many CGI created characters which would've had to have been actors filmed, and CGI was made on top of them. The actors would have to wear odd clothing or have dots/codes on them for the CGI to be made post-production.
Converged technology effects distribution, because less people might go to the cinema to watch as they could access films from their tablets, computers or phones. It also could be illegal for viewers to view online, and if they access online, it could be cheaper than going to the cinema or buying DVD/Blu-ray disks, so cinemas could go out of business.
Positives: viewers can access films/technology when they want it and wherever they are. They can also get things cheaper, and they can download films and have them without getting damaged. They are also easy to carry around, whereas before discs were bulky and could break easily, and could be more expensive. However, cinemas could go out of business, as people may prefer to watch at home. Some people would rather watch in a cinema however, as they like the atmosphere. Another negative is that viewers could download things illegally and could be confronted with stealing people's material.
Overall, there are many new ways that technology has improved films over the years. The main aspects are in filming and editing. Films are released much sooner than they used to, and can be released globally which reduces the amount of piracy.
A film named "Monster" was released in 2003 about a serial killer. The film had CGI which was added in the post production process. A man was asked to create the CGI for the film, and the CGI was created on his laptop in his bedroom. This is another example of how far technology has come, as he didn't use an expensive kit to create amazing footage.
"Streetdance" distributed from Vertigo Films was screened in the cinemas in 3D. Every viewer would be given a pair of 3D glasses to watch the film, creating a more atmospheric and dramatic viewing of the film, getting people involved in the storyline. 3D is more expensive and more complicated to create, but it shows how technology can go a level up.
Cameras nowadays are a lot smaller and lighter then they used to be, so that they can be manoeuvred easier, as well as put into small spaces. Some popular makes include Canon and Sony.
The film "The Hobbit" was filmed with the actors standing in front of a green screen, as the editors put the actors in front of CGI backgrounds when the film is complete. This shows what editing can do nowadays as they can move certain videos on to other clips. Actors can find this difficult, as they can't see what area/location they are in, or who they are speaking to if they are speaking to a character created on CGI. The hobbit also had many CGI created characters which would've had to have been actors filmed, and CGI was made on top of them. The actors would have to wear odd clothing or have dots/codes on them for the CGI to be made post-production.
Converged technology effects distribution, because less people might go to the cinema to watch as they could access films from their tablets, computers or phones. It also could be illegal for viewers to view online, and if they access online, it could be cheaper than going to the cinema or buying DVD/Blu-ray disks, so cinemas could go out of business.
Positives: viewers can access films/technology when they want it and wherever they are. They can also get things cheaper, and they can download films and have them without getting damaged. They are also easy to carry around, whereas before discs were bulky and could break easily, and could be more expensive. However, cinemas could go out of business, as people may prefer to watch at home. Some people would rather watch in a cinema however, as they like the atmosphere. Another negative is that viewers could download things illegally and could be confronted with stealing people's material.
Overall, there are many new ways that technology has improved films over the years. The main aspects are in filming and editing. Films are released much sooner than they used to, and can be released globally which reduces the amount of piracy.
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