Friday, 22 April 2016

Discuss the issues raised by media ownership in a media area you have studied.

As time goes by, media ownership becomes an increasing problem for institutions and audiences, in terms of cinemas and downloadable apps/devices.

Many audiences would prefer to download/ stream films onto their tablets, phones or laptops so that they could access the films when they want whenever. This is great for consumers for ease of access, as well as it being cheaper. They also don't have to carry around with them a physical copy and they pay for the film once instead of multiple, as hard copies can be damaged. Consumers can also access the films on sites such as Netflix, Love Film, Entertainment One etc.This is great for institutions who create these apps and websites, but for cinemas this is a bad thing. For companies who create expensive advanced screens do well as more people are paying the money to watch films at home.

The problem for consumers and institutions for streaming/downloading films is piracy. It's so easy for people to find themselves on illegal websites, or even streaming films which they aren't even aware of. This is a form of Copyright and is illegal, and doesn't benefit anyone who is watching or in anyone in the industry. 

Numbers who go to the cinema are dropping. The reason for this is because many people don't want to go out and watch the film, when they could watch it in the comfort of their own home on Blu-Ray or their 3D TV. However, many consumers love going to the cinema for the experience and to get out of the house. Cinemas can get more consumers by showing the films earlier and for a longer amount of time, as well as providing other things in the cinema, such as food stalls or restaurants nearby.


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