What issues/decisions do institutions face when releasing their products?

In the film industry, many institutions face problems on a daily basis in terms of production, exhibition and distribution.

A big issue for institutes is that audiences can download/stream films illegally. (Piracy.) They may be unaware of it at the time. Also, websites that offer downloads may release the films early illegally before the release date. This will lower the amount of consumers visiting cinemas as they would have watched them illegally or cheaply. This means they would have wasted their money giving the film to cinemas to screen and not many consumers would go to the cinema.

In terms of exhibition, some consumers may produce fake material to create un-official teaser trailers on YouTube, or create fake fan pages giving consumers fake content which could put them off.
Institutions have to think about the long tail model which is all about the difference between the amount of films released in a year and the limited amount of screens to exhibit a film in a cinema. (120 screens in the country). Their film may never reach exhibition standard, but some will. Very often films with well-known actors will get to be shown instead of an independent company with un-known actors.

Actors and film crew may drop out last minute if they don't think that the film will work. Institutions have to make sure that they are convincing enough to keep everyone on board to finish the film to its best potential.