Sunday, 17 April 2016

With reference to case study examples from the industry that you have studied, discuss the impact of new technologies that have been introduced in recent years at the levels of production, distribution and exhibition.

On the 10th June 2015, a film named "Tangerine" was released. The film was about two transgender sex workers and their stories. The entire film was shot on an IPHONE which is very unusual. This goes to show that nowadays technology has come so far that you can do so many things on a phone, such as take photos and videos. It also goes to show what the quality is like for an entire film to be released. Because it was shot on an IPHONE, it also made the production process more relaxed for the actors, as it was only a phone and not a massive team filming them.

A film named "Monster" was released in 2003 about a serial killer. The film had CGI which was added in the post production process. A man was asked to create the CGI for the film, and the CGI was created on his laptop in his bedroom. This is another example of how far technology has come, as he didn't use an expensive kit to create amazing footage.

"Streetdance" distributed from Vertigo Films was screened in the cinemas in 3D. Every viewer would be given a pair of 3D glasses to watch the film, creating a more atmospheric and dramatic viewing of the film, getting people involved in the storyline. 3D is more expensive and more complicated to create, but it shows how technology can go a level up.

Cameras nowadays are a lot smaller and lighter then they used to be, so that they can be manoeuvred easier, as well as put into small spaces. Some popular makes include Canon and Sony.

The film "The Hobbit" was filmed with the actors standing in front of a green screen, as the editors put the actors in front of CGI backgrounds when the film is complete. This shows what editing can do nowadays as they can move certain videos on to other clips. Actors can find this difficult, as they can't see what area/location they are in, or who they are speaking to if they are speaking to a character created on CGI. The hobbit also had many CGI created characters which would've had to have been actors filmed, and CGI was made on top of them. The actors would have to wear odd clothing or have dots/codes on them for the CGI to be made post-production.

Converged technology effects distribution, because less people might go to the cinema to watch as they could access films from their tablets, computers or phones. It also could be illegal for viewers to view online, and if they access online, it could be cheaper than going to the cinema or buying DVD/Blu-ray disks, so cinemas could go out of business.

Positives: viewers can access films/technology when they want it and wherever they are. They can also get things cheaper, and they can download films and have them without getting damaged. They are also easy to carry around, whereas before discs were bulky and could break easily, and could be more expensive. However, cinemas could go out of business, as people may prefer to watch at home. Some people would rather watch in a cinema however, as they like the atmosphere. Another negative is that viewers could download things illegally and could be confronted with stealing people's material.

Overall, there are many new ways that technology has improved films over the years. The main aspects are in filming and editing. Films are released much sooner than they used to, and can be released globally which reduces the amount of piracy.

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