Sunday, 26 June 2016
Wednesday, 22 June 2016
Sub-genre horror film research
Action horror
Zombie film
“This category has 5
subcategories such as: Blade, Matrial Arts, Phillipine Action, Resident Evil
and Underworld. Some film examples include Dawn of the Dead, Predator, Aliens
and Horrors of War. They merge horror and action into one film”.
Comedy horror
This category merges comedy and horror
together literally. They can be categorised under “Spoof”, “Black Comedy” or
“Parody.” Horror Comedy will often use satire on
horror cliches as its main source of humour or take a story in a different
perspective, such as “The Cabin
in the Woods” and “Tucker
& Dale vs. Evil”. In horror comedy film, gallows humour is
a common element. While horror comedy films provide scares for audiences, they
also provide something that dramatic horror films do
not: "the permission to laugh at your fears, to whistle past the cinematic
graveyard and feel secure in the knowledge that the monsters can't get
you".
Zombie film
“Zombie films include fictional creatures
portrayed as reanimated corpses or infected humans. Cannibalism is a feature in
these films and they fall under the horror genre, but can cross over into
others such as comedy, science fiction, thrillers or romance. Zombies are
distinct from ghosts, vampires or mummies so these types of undead aren’t
included in this category. Some film examples include ‘Zombie Apocalypse’, ‘White
Zombie’ and ‘28 Days Later’”.
Psychological Horror
“Psychological horror is a
subgenre of horror literature, film, television and video games (as a
narrative) which relies on the character's mental and emotional instability to
frighten readers, viewers or players. Psychological horror aims to create
discomfort by exposing common or universal psychological and emotional
vulnerabilities/fears and revealing the darker parts of the human psyche that
most people may repress or deny. Themes include suspicion, distrust, self-doubt
and paranoia of others, themselves and the world”.
Slasher film
“Typically involving a violent
psychopath murdering several victims, usually with bladed tools. Most believe
that the genre's peak occurred in American films released during the 1970s and
1980s. Another sub-genre term for this could be a “splatter film”. Some slasher
films include ‘Scream’, ‘Halloween’ and ‘Maniac’.”
Science fiction horror
“Is a subgenre of science fiction
and horror films put together, often revolving around subjects that include but
are not limited to alien invasions, mad scientists, and/or experiments gone
wrong. Some sci-fi films include ‘Alien’, ‘The Thing’ and ‘Cube’.”
Gothic horror
“Is a genre or mode of literature
and film that combines fiction and horror, death, and at times romance. The
effect of Gothic fiction feeds on a pleasing sort of terror, an extension of
Romantic literary pleasures. It originated in England in the second half of the
18th century. Some gothic horror films include ‘Dracula’, ‘Frankenstein’ and ‘Wuthering
Heights’.
Body horror
“In which the horror is principally derived from the graphic destruction or degeneration of the body. Such works may deal with decay, disease, parasitism, mutation, or mutilation. Other types of body horror include unnatural movements, or the anatomically incorrect placement of limbs to create "monsters" from human body parts”.
Sunday, 19 June 2016
Wednesday, 18 May 2016
The issues raised in the targeting of national and local audiences (British) by international or global institutions.
Institutions can target audiences by marketing and advertising. There are two different types called above the line marketing (billboards, posters, interviews, talk shows mentioning, competitions etc) and below the line marketing (social media, trailers, YouTube etc). There is also push or pull marketing, where institutions either force consumers to watch their content, (pull) or they let the audiences choose what they want to be marketed with (push). Consumers nowadays prefer to select what they want rather than get forced to look at certain things that don't relate to them, so companies try and pick up on this by using cookies.
Cookies on the computer are bits of information which keep track of what consumers research, so they will advertise suitable content for that consumer. This can be helpful, but consumers may find this irritating and wanting a change of adverts, or none at all as it's not what they asked for.
Many subsidiary companies don't have large budgets, so they can't spend a particularly large amount on the marketing process, as they may not have enough money to make the film in the end. Therefore they use "Below the line marketing" in contrast to raise awareness in a reasonable way. However, Street Dance 2 (2012) used "Above the line marketing techniques", meaning that they used billboards, posters, bus posters or adverts about the film which would cost more.
Multinational companies take over the filming industry, creating an oligopoly where they create the majority of British film content. This means that consumers always see the same things, their choice is limited and that other subsidiary companies don't get chances to exhibit their film. Subsidiary companies also often can't afford to create any amazingly different content compared to normal, as they don't have the budgets to film in exotic locations or use fancy camera lenses.
Cookies on the computer are bits of information which keep track of what consumers research, so they will advertise suitable content for that consumer. This can be helpful, but consumers may find this irritating and wanting a change of adverts, or none at all as it's not what they asked for.
Many subsidiary companies don't have large budgets, so they can't spend a particularly large amount on the marketing process, as they may not have enough money to make the film in the end. Therefore they use "Below the line marketing" in contrast to raise awareness in a reasonable way. However, Street Dance 2 (2012) used "Above the line marketing techniques", meaning that they used billboards, posters, bus posters or adverts about the film which would cost more.
Multinational companies take over the filming industry, creating an oligopoly where they create the majority of British film content. This means that consumers always see the same things, their choice is limited and that other subsidiary companies don't get chances to exhibit their film. Subsidiary companies also often can't afford to create any amazingly different content compared to normal, as they don't have the budgets to film in exotic locations or use fancy camera lenses.
The significance of the proliferation of hardware and content for institutions and audiences.
A few years ago, cameras were heavy, difficult to use and awkward. Now, it takes less skill to be a film maker, as cameras are lighter, easier to use and go into all sorts of positions and angles. An example of this is a film called "Monster". One man edited all of the film on his laptop in his bedroom and he also created the CGI, and the overall budget was very cheap. This shows that anyone can become a film maker, although their film may not be exhibited, due to the long tail model, where there are limited amounts of cinema screens to exhibit films in the country compared to the amount of new content and subsidiary companies each year. This means that oligopoly trends happen, so that consumers always see the same thing, have little choice and that multi-national companies don't give independent companies a chance to exhibit their films.
Another example is a film named "Tangerine" (2014). This film won an award, and the film was shot on an IPHONE 5 camera with an attachable lens. The film was edited on a cheap editing site called "Premier Pro". This is another way of demonstrating that films don't always have complicated sophisticated cameras, and is another example showing how anyone can become a film maker.
The amount of people that visit the cinema has dropped over the last few years. This is because many people prefer to download films onto laptops, tablets, phones etc, as they can get them for cheaper in some cases and they can watch the films whenever they want wherever they are, which means that they have a very flexible viewing opportuinity. Also, going to the cinema can get expensive and buying DVD's could get damaged being physical copies, so having them downloaded means that they can pay for it once without it getting damaged.
However, many audiences prefer watching films on a screen, but the amount of 3D TV's in house holds have grown massively over the years, meaning that consumers may prefer to watch films on their flat screen TVs in the comfort of their own home and that it's easier, however many people prefer going to the cinema of the atmosphere, including the quality and sound. Because less people visit the cinema, institutions have to find ways of targeting audiences to go to the cinema, eg. special edition viewings in 3D, gifts to give away etc. When cinemas went from reels to projectors, consumers and institutions benefited, as it was a huge transformation and created fantastic quality.
The technologies that have been produced in recent years at the levels of production, distribution, marketing and exchange.
There are many different ways which technology improve the distribution, marketing, making and exhibition of a film. These include uses of hardware and software, below the line and above the line marketing etc.
"Tangerine" (2014) by Sean Baker was filmed entirely on an IPHONE 5 with a lens which attaches to the phone for a reasonable price. The film was also edited on "Premier Pro" which is an editing site which anyone can use as it is very simple. This film shows that technologies now allow us to create professional content with basic equipment which weren't have been used in previous years. It demonstrates that anyone can become a film-maker and how good technology now is, for a phone to film an entire film and for the film to win an award.
Cameras used to be heavy and difficult to use, so it was more skilled to be a film maker. Now, cameras are easier to use as well as smaller and lighter, meaning that they can film in all sorts of conditions and places. However it creates a competitive industry and the "Longtail model" demonstrates this, where there are loads of films being released each year by loads of different film companies, but only a few will be shown in cinema due to a limitation of 120 screens in the country. This is oligopoly, as it means only a few companies show particular content, meaning that consumers have little choice, similar and repetitive content and no opportunities for subsidiary filming companies to exhbit their films.
When cinemas went from reels to projectors, there was a huge difference in the film world. The quality was better, and sound became very powerful. However, many people would rather download films onto their ipads, phones or laptops instead of going to the cinema, as they can watch it multiple times for paying once and they don't have to wait for a long time for the film to be released on DVD, where as hard copies could get damaged. Many people would rather stay at home and watch films on their 3D TVs, or on the go when they are travelling, meaning that less people go to the cinema now.
"Tangerine" (2014) by Sean Baker was filmed entirely on an IPHONE 5 with a lens which attaches to the phone for a reasonable price. The film was also edited on "Premier Pro" which is an editing site which anyone can use as it is very simple. This film shows that technologies now allow us to create professional content with basic equipment which weren't have been used in previous years. It demonstrates that anyone can become a film-maker and how good technology now is, for a phone to film an entire film and for the film to win an award.
Cameras used to be heavy and difficult to use, so it was more skilled to be a film maker. Now, cameras are easier to use as well as smaller and lighter, meaning that they can film in all sorts of conditions and places. However it creates a competitive industry and the "Longtail model" demonstrates this, where there are loads of films being released each year by loads of different film companies, but only a few will be shown in cinema due to a limitation of 120 screens in the country. This is oligopoly, as it means only a few companies show particular content, meaning that consumers have little choice, similar and repetitive content and no opportunities for subsidiary filming companies to exhbit their films.
When cinemas went from reels to projectors, there was a huge difference in the film world. The quality was better, and sound became very powerful. However, many people would rather download films onto their ipads, phones or laptops instead of going to the cinema, as they can watch it multiple times for paying once and they don't have to wait for a long time for the film to be released on DVD, where as hard copies could get damaged. Many people would rather stay at home and watch films on their 3D TVs, or on the go when they are travelling, meaning that less people go to the cinema now.
The importance of cross media convergence and synergy in production, distribution and marketing.
Small subsidiary independent film companies have smaller budgets, and usually if they spend too much money on the marketing process pre-production they won't have enough money by the end to make the film. Because of this, companies use below the line marketing techniques.
Universal films produced a film in 2014 called "Dumb and Dumber To" which was a follow up of the first film in 1995 "Dumb and Dumber". To market the second film, they created spoof posters of the two main characters in the film which were inspired from a film poster named "Lucy" which had come out earlier that year. "Lucy" is about a woman who can use 100% of her brain, which is a huge contrast compared to the characters in "Dumb and Dumber To" as they name suggests. On the "Lucy" poster it has an image of the character with her name in big black letters at the bottom of the page. Underneath that reads "Imagine what she could do with 100% of her brain." In the "Dumb and Dumber To" posters, there were images of the two main characters and a subtitle saying "Imagine what he could do with 1%." These posters were uploaded on the main actor's Twitter acounts, and they also created a hashtag "Dumbanddumberto" to create a buzz and to get people involved.
The "Avengers" was the third highest grossing film of all time with a budget of $200 million. They created action figures for children of the different characters in the film, ie. Iron Man, Thor, Captain America etc. This was a good way to market children without them even noticing, hence bringing awareness to their parents.
Another form of marketing is by creating a buzz from a viral video. A prank named "Evil Baby" became a huge Internet sensation across social media such as Facebook. This prank was to market the film "Devil's Due" (2014) from "Think Modo" who create special effects. This gets audiences excited and involved with seeing the film as they think that the prank was effective.
Another example is a prank of a woman in a cafe. An actor pours his tea over her lap (no one in the Cafe knew this was set up) and she controls him with her arms sticking out, eg. pushing him against the wall up and down, or moving the tables. They did this by using magnets. This film was to advertise "Carrie" (2014) which was a successful book. These viral videos raise awareness as they show the film name at the end of the clip, bringing thoughts to the audience about finding more.
"Street Dance 2" (2012) was a follow up of the first film "Streetdance" which was very popular. They had a Synergy opportunity with "Frubes" for the characters from "Streetdance" to be shown on the yoghurt packaging. There were also competitions to enter where they could meet the Streetdance crew and have dance lessons. This is another way of marketing for children to pass on information to their parents without them knowing.
Universal films produced a film in 2014 called "Dumb and Dumber To" which was a follow up of the first film in 1995 "Dumb and Dumber". To market the second film, they created spoof posters of the two main characters in the film which were inspired from a film poster named "Lucy" which had come out earlier that year. "Lucy" is about a woman who can use 100% of her brain, which is a huge contrast compared to the characters in "Dumb and Dumber To" as they name suggests. On the "Lucy" poster it has an image of the character with her name in big black letters at the bottom of the page. Underneath that reads "Imagine what she could do with 100% of her brain." In the "Dumb and Dumber To" posters, there were images of the two main characters and a subtitle saying "Imagine what he could do with 1%." These posters were uploaded on the main actor's Twitter acounts, and they also created a hashtag "Dumbanddumberto" to create a buzz and to get people involved.
The "Avengers" was the third highest grossing film of all time with a budget of $200 million. They created action figures for children of the different characters in the film, ie. Iron Man, Thor, Captain America etc. This was a good way to market children without them even noticing, hence bringing awareness to their parents.
Another form of marketing is by creating a buzz from a viral video. A prank named "Evil Baby" became a huge Internet sensation across social media such as Facebook. This prank was to market the film "Devil's Due" (2014) from "Think Modo" who create special effects. This gets audiences excited and involved with seeing the film as they think that the prank was effective.
Another example is a prank of a woman in a cafe. An actor pours his tea over her lap (no one in the Cafe knew this was set up) and she controls him with her arms sticking out, eg. pushing him against the wall up and down, or moving the tables. They did this by using magnets. This film was to advertise "Carrie" (2014) which was a successful book. These viral videos raise awareness as they show the film name at the end of the clip, bringing thoughts to the audience about finding more.
"Street Dance 2" (2012) was a follow up of the first film "Streetdance" which was very popular. They had a Synergy opportunity with "Frubes" for the characters from "Streetdance" to be shown on the yoghurt packaging. There were also competitions to enter where they could meet the Streetdance crew and have dance lessons. This is another way of marketing for children to pass on information to their parents without them knowing.
Sunday, 15 May 2016
The issues raised by media ownership in contemporary media practise.
There are many different issues raised by media ownership nowadays, from budgets to piracy in the exhibition,production, distribution and marketing process.
Dumb and Dumber To (2014)'s budget was $40 million, and grossed $86,208,010 which was from "Universal Pictures" which is a big multi-national company. "Street Dance 2" (2012) was produced by "Vertigo Films" and the estimated budget was £7,000,000. It grossed £2,000,000. It had a much smaller budget compared to Dumb and Dumber To, and because of the smaller cost it grossed less. Multinational companies are able to spend more and for consumers to watch, as they are well-known and have enough to market properly and efficiently.
This example also demonstrates oligopoly cases, where American films dominate over British companies, giving viewers little choice, and smaller companies less of a chance for their film to be screened, when there are only 120 cinema screens in the country.
Independent companies are reliant on the BFI for funding, as well as the National Lottery for the production process, as they have to be careful not to spend too much on the marketing, as they may not have enough money at the end to create the film, so the money goes to the production process the most. Independent company films are usually very contemporary and basic, as they can't afford great CGI or make a film look as if it was set in 1950's America as it makes the costs higher. This means that multi-national companies who can afford more can create more creative/exciting content due to their budgets being higher, so they can spend more for the marketing for consumers to get involved.
Dumb and Dumber To (2014)'s budget was $40 million, and grossed $86,208,010 which was from "Universal Pictures" which is a big multi-national company. "Street Dance 2" (2012) was produced by "Vertigo Films" and the estimated budget was £7,000,000. It grossed £2,000,000. It had a much smaller budget compared to Dumb and Dumber To, and because of the smaller cost it grossed less. Multinational companies are able to spend more and for consumers to watch, as they are well-known and have enough to market properly and efficiently.
This example also demonstrates oligopoly cases, where American films dominate over British companies, giving viewers little choice, and smaller companies less of a chance for their film to be screened, when there are only 120 cinema screens in the country.
Independent companies are reliant on the BFI for funding, as well as the National Lottery for the production process, as they have to be careful not to spend too much on the marketing, as they may not have enough money at the end to create the film, so the money goes to the production process the most. Independent company films are usually very contemporary and basic, as they can't afford great CGI or make a film look as if it was set in 1950's America as it makes the costs higher. This means that multi-national companies who can afford more can create more creative/exciting content due to their budgets being higher, so they can spend more for the marketing for consumers to get involved.
Friday, 6 May 2016
Double page spread write up
Sam Clarke was voted the best DJ of
this year. He has just released new album “Metronome” expanding on his trance
style. He’s never shared much about his personal life, so last week he opened
up to us for a casual Q&A!
What
made you want to become a DJ?
“When I was in my 20’s, dance music
was always been played around the city which made me fall in love. I was rarely
seen without my walkman! I was always that kid at discos that would dance all
night. I felt like music was my life, and I needed a way of expressing my
feelings. I always wanted to become a DJ, but life got in the way. I was
bullied at school for being shy, so music became a coping mechanism. I bought
myself a cheap mixing desk and it started from there. Over time, I created a
lot of music and I was learning new skills everyday (thanks to YouTube
tutorials) and I kept buying more expensive equipment until I had a full on
set. Don’t get me wrong, it wasn’t easy, and I made a lot of mistakes, but I
was determined.”
What
was your first job as a DJ?
“My very first job as a DJ was
working with a business called “The Silent Disco Company” in New York. I was
basically working as a sound technician, and helped set all the DJ’s equipment
up. After a few months of working here I plucked up the courage to ask the
owners of the company if they’d listen to my music as I had been DJing for 3
years before I got this job. It took months for them to agree to this. Eventually
they finally let me perform to them in their studio and they looked amazed.
They said that they wanted me to be part of their DJing crew immediately and
not before long, I had been working there for 3 years enjoying every minute of
performing to crowds of people. Over time I realised I wasn’t covering
everything I loved about DJing. I was only mixing and remixing current tracks
for people to dance along to, but I wasn’t able to release any of my own creations.
I wanted a bigger crowd at this point and my ambitions were growing.”
Good
for you man. Tell us how you made the leap?
“I had a meeting with the owners and
I told them the truth that I wasn’t happy and that I wasn’t fulfilled as much
as I could be. I asked them if I could release my own music to the crowds, but
they wouldn’t let me. There was a long silence before one of the owners named
Jack suddenly said “Sam, I see a lot of potential in you, and I feel like we
are restricting your journey and your passion if we keep you here forever, and
especially if you aren’t enjoying it. You need to get out there and be famous,
if that’s what you want. I think you could do it.” My face lit up, and I asked how I could get
out there, even though the thought made me feel so sick. The other owner named
Joe by this point was staring at Jack saying “What? He is our best DJ, why
would you get rid of him?!” (laughs) “So then Jack said “Leave this to me.” I
nodded, Joe shook his head and the meeting ended. I couldn’t stop smiling.
A few months later, Jack sat me
down and said that he had been in contact with his local friend who owned a
nightclub not far away called “Cielo.” Boy I love that club! My jaw fell, as
that was one of the most popular nightclubs in the NYC area, and I couldn’t
believe it. Jack said that his friend wanted me to perform for 2 nights in his
club the following week to see how I did and to see if other people liked me.
If they did, I could stay in that club. Joe said that if it didn’t work out
they’ll accept me back. I put my mix together and I was nervous, but my
confidence had grown I was nervous but my confidence had grown so much I wasn’t
afraid.
Both nights went savage. People
kept coming into the club and before long it was completely full. I had never
felt so much passion and love, and I felt like I was floating and being lifted.
This was my passion, and it was my job. I had tears of joy. I couldn’t wait to
perform in this club again. The next day I had a meeting with the owner, and he
said that I was more than welcome to join his team. I was overjoyed. Joe, not
so much.
Sounds
like such a high. How did it go from there?
“I had been performing at this club
for about a year now, and I met a beautiful girl at the club named Gillian
Hadid. She looked like a model. Man, she was gorgeous. She stayed right up at
the front of my whole set, making loads of eye contact. I don’t remember how I
managed to focus and mix without making a mistake if I’m honest. After my set,
we went off outside and had a chat. She was great, and we got to know each
other really quickly by going on dates in our free time.
Not before long we became a couple,
and because she was a famous model paparazzi found out about it so fast.
Quicker than the rate of fire in my opinion. It was so fast that I became
scared about sharing my life in front of the world and wondered if she was
worth it, but she was.
Gillian suggested that I make a
YouTube channel to upload all of my tracks and videos. I loved using the
computer to show off my creations, and eventually I had a good amount of
subscribers. Vevo contacted me and asked if I would like to have some music
videos filmed professionally, and of course I agreed. My record label “All
Night” was created, and I also got asked to perform in other clubs in the area
as well such as “Amnesia” and “Le Bain”.
I’m telling you, seeing people dance to your songs is the best feeling
in the world”.
So
tell us what else is Sam Clarke in to?
“I own a plane, and flying is something I have
always loved doing ever since I was a teenager when I took lessons and got my
license. When my job became serious I wasn’t able to fly as much, but I’m free
to do it more often now. I love taking friends, family members and especially
Gigi up. Everyone loves it.”
What
have you been up to recently and are there any projects you’re currently
working on?
“Of course my wedding, but besides
that I toured Eastern Europe last summer. Those Bulgarian clubs were mad. I’m
still currently performing in clubs, and I’ve made it into the top 10 dance
tracks eight times over the last two years. I released my latest album right
before the tour, and I’m wondering what will happen next”.
What
is your advice for young people out there?
“Take me as inspiration. I learnt
how to DJ and I became successful when I was in my late 30’s which is unusual
in this day and age. Let that show you that age isn’t
everything and nothing is restricting you. Do what you love and try it. It
might not work out, but at least you can say you gave it a go. Be open to every
opportunity, it will build who you are. Gain confidence, and find something
that you love. If there are difficult times, music will always be there”.
(Laughs)
Purchase brand new album
“Metronome”- £10.00-HMV
Tuesday, 26 April 2016
Friday, 22 April 2016
What issues/decisions do institutions face when releasing their products?
In the film industry, many institutions face problems on a daily basis in terms of production, exhibition and distribution.
A big issue for institutes is that audiences can download/stream films illegally. (Piracy.) They may be unaware of it at the time. Also, websites that offer downloads may release the films early illegally before the release date. This will lower the amount of consumers visiting cinemas as they would have watched them illegally or cheaply. This means they would have wasted their money giving the film to cinemas to screen and not many consumers would go to the cinema.
In terms of exhibition, some consumers may produce fake material to create un-official teaser trailers on YouTube, or create fake fan pages giving consumers fake content which could put them off.
Institutions have to think about the long tail model which is all about the difference between the amount of films released in a year and the limited amount of screens to exhibit a film in a cinema. (120 screens in the country). Their film may never reach exhibition standard, but some will. Very often films with well-known actors will get to be shown instead of an independent company with un-known actors.
Actors and film crew may drop out last minute if they don't think that the film will work. Institutions have to make sure that they are convincing enough to keep everyone on board to finish the film to its best potential.
A big issue for institutes is that audiences can download/stream films illegally. (Piracy.) They may be unaware of it at the time. Also, websites that offer downloads may release the films early illegally before the release date. This will lower the amount of consumers visiting cinemas as they would have watched them illegally or cheaply. This means they would have wasted their money giving the film to cinemas to screen and not many consumers would go to the cinema.
In terms of exhibition, some consumers may produce fake material to create un-official teaser trailers on YouTube, or create fake fan pages giving consumers fake content which could put them off.
Institutions have to think about the long tail model which is all about the difference between the amount of films released in a year and the limited amount of screens to exhibit a film in a cinema. (120 screens in the country). Their film may never reach exhibition standard, but some will. Very often films with well-known actors will get to be shown instead of an independent company with un-known actors.
Actors and film crew may drop out last minute if they don't think that the film will work. Institutions have to make sure that they are convincing enough to keep everyone on board to finish the film to its best potential.
Discuss the issues raised by media ownership in a media area you have studied.
As time goes by, media ownership becomes an increasing problem for institutions and audiences, in terms of cinemas and downloadable apps/devices.
Many audiences would prefer to download/ stream films onto their tablets, phones or laptops so that they could access the films when they want whenever. This is great for consumers for ease of access, as well as it being cheaper. They also don't have to carry around with them a physical copy and they pay for the film once instead of multiple, as hard copies can be damaged. Consumers can also access the films on sites such as Netflix, Love Film, Entertainment One etc.This is great for institutions who create these apps and websites, but for cinemas this is a bad thing. For companies who create expensive advanced screens do well as more people are paying the money to watch films at home.
The problem for consumers and institutions for streaming/downloading films is piracy. It's so easy for people to find themselves on illegal websites, or even streaming films which they aren't even aware of. This is a form of Copyright and is illegal, and doesn't benefit anyone who is watching or in anyone in the industry.
Numbers who go to the cinema are dropping. The reason for this is because many people don't want to go out and watch the film, when they could watch it in the comfort of their own home on Blu-Ray or their 3D TV. However, many consumers love going to the cinema for the experience and to get out of the house. Cinemas can get more consumers by showing the films earlier and for a longer amount of time, as well as providing other things in the cinema, such as food stalls or restaurants nearby.
Consider the significance of proliferation in hardware and content for institutions and audiences.
In the film industry, proliferation is always increasing and technology is always getting better, during the production, distribution and exhibition process.
The film "Tangerine" (2014) was all filmed on an IPHONE 5 during the production process, and was even nominated an award. This is an example of cross media convergence, as it shows how a phone can use different devices on it, such as filming devices. It also demonstrates the quality of the camera and phone, as it was used for a professional film. The editing software they used was called "Premier Pro" which is an editing software that anyone can buy/use, not just film makers. The proliferation shows how technology has changed, as cameras years ago were large, heavy and complicated to use. This film shows how anyone can make a film these days, as well as showing that cameras have higher qualities and are smaller and easier to use.
"Dumb and Dumber" was released in 1994 and was a huge hit. In 2014, they decided to create a new film named "Dumb and Dumber To" from "Universal." The vast majority of audiences gave negative feedback. However, during the exhibition process they used an interesting technique to market the film. A few months before Dumb and Dumber To" was released, a popular film named "Lucy" came out. It was about a woman who could use 100% of her brain. The film had very recognizable posters with an image of the girl on the front and "Lucy" in large black letters at the bottom of the poster. The two main actors in "Dumb and Dumber To" (Jim Carrey and Jeff Daniels) posted fake posters onto their Twitter accounts. The posters were pictures of them with their names at the bottom of the page, similarly to the "Lucy" poster. Also, at the bottom of the "Lucy" poster, it said "Imagine what she could do with 100% of her brain." In the "Dumb and Dumber To" poster, it said "Imagine what he could with 1%". Using social media is a great way to exhibit a film as it gets audiences involved. The posters also had hastags # where people get involved with updates from the film.
The film "Monster" was created by someone who made CGI in his bedroom on his laptop, with a rough budget of £5,000. This shows how editing software has evolved into something more with use of cross media convergence.
The film "Street dance 2" (2014) from "Vertigo Films" was released on Blu-Ray, 3D, Box Office and Entertainment One. This is during the exhibition process, which makes it easy for audiences to watch the film on the go wherever they are. It means they can download on their phones, tablets, computers etc. so that they can buy the film once and not have to carry around a physical copy which could get damaged. It also gives them the comfort to watch in their own home and may be cheaper to watch instead of paying for individual tickets at a cinema. However, many people enjoy the cinema experience and may find it a cheaper alternative. This example shows how apps, soundtracks and downloads are popular in this day and age. The problems about this for audiences is piracy.
The film "Tangerine" (2014) was all filmed on an IPHONE 5 during the production process, and was even nominated an award. This is an example of cross media convergence, as it shows how a phone can use different devices on it, such as filming devices. It also demonstrates the quality of the camera and phone, as it was used for a professional film. The editing software they used was called "Premier Pro" which is an editing software that anyone can buy/use, not just film makers. The proliferation shows how technology has changed, as cameras years ago were large, heavy and complicated to use. This film shows how anyone can make a film these days, as well as showing that cameras have higher qualities and are smaller and easier to use.
"Dumb and Dumber" was released in 1994 and was a huge hit. In 2014, they decided to create a new film named "Dumb and Dumber To" from "Universal." The vast majority of audiences gave negative feedback. However, during the exhibition process they used an interesting technique to market the film. A few months before Dumb and Dumber To" was released, a popular film named "Lucy" came out. It was about a woman who could use 100% of her brain. The film had very recognizable posters with an image of the girl on the front and "Lucy" in large black letters at the bottom of the poster. The two main actors in "Dumb and Dumber To" (Jim Carrey and Jeff Daniels) posted fake posters onto their Twitter accounts. The posters were pictures of them with their names at the bottom of the page, similarly to the "Lucy" poster. Also, at the bottom of the "Lucy" poster, it said "Imagine what she could do with 100% of her brain." In the "Dumb and Dumber To" poster, it said "Imagine what he could with 1%". Using social media is a great way to exhibit a film as it gets audiences involved. The posters also had hastags # where people get involved with updates from the film.
The film "Monster" was created by someone who made CGI in his bedroom on his laptop, with a rough budget of £5,000. This shows how editing software has evolved into something more with use of cross media convergence.
The film "Street dance 2" (2014) from "Vertigo Films" was released on Blu-Ray, 3D, Box Office and Entertainment One. This is during the exhibition process, which makes it easy for audiences to watch the film on the go wherever they are. It means they can download on their phones, tablets, computers etc. so that they can buy the film once and not have to carry around a physical copy which could get damaged. It also gives them the comfort to watch in their own home and may be cheaper to watch instead of paying for individual tickets at a cinema. However, many people enjoy the cinema experience and may find it a cheaper alternative. This example shows how apps, soundtracks and downloads are popular in this day and age. The problems about this for audiences is piracy.
Sunday, 17 April 2016
With reference to case study examples from the industry that you have studied, discuss the impact of new technologies that have been introduced in recent years at the levels of production, distribution and exhibition.
On the 10th June 2015, a film named "Tangerine" was released. The film was about two transgender sex workers and their stories. The entire film was shot on an IPHONE which is very unusual. This goes to show that nowadays technology has come so far that you can do so many things on a phone, such as take photos and videos. It also goes to show what the quality is like for an entire film to be released. Because it was shot on an IPHONE, it also made the production process more relaxed for the actors, as it was only a phone and not a massive team filming them.
A film named "Monster" was released in 2003 about a serial killer. The film had CGI which was added in the post production process. A man was asked to create the CGI for the film, and the CGI was created on his laptop in his bedroom. This is another example of how far technology has come, as he didn't use an expensive kit to create amazing footage.
"Streetdance" distributed from Vertigo Films was screened in the cinemas in 3D. Every viewer would be given a pair of 3D glasses to watch the film, creating a more atmospheric and dramatic viewing of the film, getting people involved in the storyline. 3D is more expensive and more complicated to create, but it shows how technology can go a level up.
Cameras nowadays are a lot smaller and lighter then they used to be, so that they can be manoeuvred easier, as well as put into small spaces. Some popular makes include Canon and Sony.
The film "The Hobbit" was filmed with the actors standing in front of a green screen, as the editors put the actors in front of CGI backgrounds when the film is complete. This shows what editing can do nowadays as they can move certain videos on to other clips. Actors can find this difficult, as they can't see what area/location they are in, or who they are speaking to if they are speaking to a character created on CGI. The hobbit also had many CGI created characters which would've had to have been actors filmed, and CGI was made on top of them. The actors would have to wear odd clothing or have dots/codes on them for the CGI to be made post-production.
Converged technology effects distribution, because less people might go to the cinema to watch as they could access films from their tablets, computers or phones. It also could be illegal for viewers to view online, and if they access online, it could be cheaper than going to the cinema or buying DVD/Blu-ray disks, so cinemas could go out of business.
Positives: viewers can access films/technology when they want it and wherever they are. They can also get things cheaper, and they can download films and have them without getting damaged. They are also easy to carry around, whereas before discs were bulky and could break easily, and could be more expensive. However, cinemas could go out of business, as people may prefer to watch at home. Some people would rather watch in a cinema however, as they like the atmosphere. Another negative is that viewers could download things illegally and could be confronted with stealing people's material.
Overall, there are many new ways that technology has improved films over the years. The main aspects are in filming and editing. Films are released much sooner than they used to, and can be released globally which reduces the amount of piracy.
A film named "Monster" was released in 2003 about a serial killer. The film had CGI which was added in the post production process. A man was asked to create the CGI for the film, and the CGI was created on his laptop in his bedroom. This is another example of how far technology has come, as he didn't use an expensive kit to create amazing footage.
"Streetdance" distributed from Vertigo Films was screened in the cinemas in 3D. Every viewer would be given a pair of 3D glasses to watch the film, creating a more atmospheric and dramatic viewing of the film, getting people involved in the storyline. 3D is more expensive and more complicated to create, but it shows how technology can go a level up.
Cameras nowadays are a lot smaller and lighter then they used to be, so that they can be manoeuvred easier, as well as put into small spaces. Some popular makes include Canon and Sony.
The film "The Hobbit" was filmed with the actors standing in front of a green screen, as the editors put the actors in front of CGI backgrounds when the film is complete. This shows what editing can do nowadays as they can move certain videos on to other clips. Actors can find this difficult, as they can't see what area/location they are in, or who they are speaking to if they are speaking to a character created on CGI. The hobbit also had many CGI created characters which would've had to have been actors filmed, and CGI was made on top of them. The actors would have to wear odd clothing or have dots/codes on them for the CGI to be made post-production.
Converged technology effects distribution, because less people might go to the cinema to watch as they could access films from their tablets, computers or phones. It also could be illegal for viewers to view online, and if they access online, it could be cheaper than going to the cinema or buying DVD/Blu-ray disks, so cinemas could go out of business.
Positives: viewers can access films/technology when they want it and wherever they are. They can also get things cheaper, and they can download films and have them without getting damaged. They are also easy to carry around, whereas before discs were bulky and could break easily, and could be more expensive. However, cinemas could go out of business, as people may prefer to watch at home. Some people would rather watch in a cinema however, as they like the atmosphere. Another negative is that viewers could download things illegally and could be confronted with stealing people's material.
Overall, there are many new ways that technology has improved films over the years. The main aspects are in filming and editing. Films are released much sooner than they used to, and can be released globally which reduces the amount of piracy.
Monday, 14 March 2016
Evaluation Question 6-What have you learnt about technologies from the process of constructing this product?
https://uk.pinterest.com/langlaysmith/media-evaluation-question-6/
Evaluation Question 5- How did you attract/address your audience?
https://www.flickr.com/photos/140035240@N05/albums/72157665882416946
Wednesday, 9 March 2016
Evaluation Question 3-What kind of media institution might distribute your media product and why?
https://www.flickr.com/photos/140035240@N05/albums/72157665537830541/with/25016466243/
Sunday, 28 February 2016
Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?
https://uk.pinterest.com/langlaysmith/media-evaluation-question-1/
Tuesday, 16 February 2016
Wednesday, 27 January 2016
Focus Group
In my focus group, I asked 4 people to tell me their opinions on my contents page and two draft front covers. On the contents page, they liked the paint splattered on top of the main image, but they thought that the image could be slightly smaller, as the page looked slightly squished and crammed. At the top of the page in-between the words "Neon" and "Contents" I put the words "Jan 2016". Someone said that it felt in the wrong place and squished, so I could move it somewhere else, such as on the right hand side where the editor's note is, and instead of the word "Hey" in the top green box, I could get rid of that and put the "Jan 2016" there. They said I could write the "Hey" in line with the first sentence.
2 people said that the green stripes over the editor's note made it look as if the stripes were sectioning off different paragraphs, but that wasn't the case- it was one paragraph. One person suggested that I tried the stripes in a different colour, or make the font of the editor's note bigger so that the words would fit better, as well as trying the font in different colours to see which colour showed up the best.
On the left hand-side someone said that I didn't need to write "Pg" after every feature. They suggested that I just write for example "How to get fit for summer...12-13" Instead of "How to get fit for summer pg. 12-13". This person also agreed that making the main image smaller would work better, although they didn't feel the image said very much, and a photo of a clubbing scene might be more appropriate in their opinion.
I made two front covers so that people could let me know which one they preferred. The first one had a lot more writing. Everyone said that the picture needed to be lifted higher up nearer the mast head, as there was a lot of space around the mast head. They also said that I used all of the different neon colours written in the mast head in other cover lines around the magazine cover apart from green, so I should change some cover lines to the same green as the colour in the mast head, just so that the cover looked more balanced. Some cover lines were written in white which were near the shirt in the main image, which made the writing difficult to see, so I'd have to move them around, change the colour or change the font size. One person said that they didn't think that the secondary images were needed. Another person said that they think only one photo should be left on the page, but with a obvious link as to what the photos are for, eg. linking text about that celebrity.
In the secound front cover, there is a big blue stripe going across near the bottom of the cover. I also didn't crop the main image as much as I did in the first draft. I also lifted the main image higher, which everyone said worked better, apart from one person who said that it looked a bit crammed, so I could lower the image down slightly more. Two people said that they didn't like the pink border around the other secondary images on the right, whereas one said they liked it, as it made it stand out due to the mast head- "Neon". The quote "Laugh Dance Party" should be lowered slightly, so that it doesn't looked so squished next to the mast head. Everyone preferred this cover apart from one person, as they thought that the first had too many words.
2 people said that the green stripes over the editor's note made it look as if the stripes were sectioning off different paragraphs, but that wasn't the case- it was one paragraph. One person suggested that I tried the stripes in a different colour, or make the font of the editor's note bigger so that the words would fit better, as well as trying the font in different colours to see which colour showed up the best.
On the left hand-side someone said that I didn't need to write "Pg" after every feature. They suggested that I just write for example "How to get fit for summer...12-13" Instead of "How to get fit for summer pg. 12-13". This person also agreed that making the main image smaller would work better, although they didn't feel the image said very much, and a photo of a clubbing scene might be more appropriate in their opinion.
I made two front covers so that people could let me know which one they preferred. The first one had a lot more writing. Everyone said that the picture needed to be lifted higher up nearer the mast head, as there was a lot of space around the mast head. They also said that I used all of the different neon colours written in the mast head in other cover lines around the magazine cover apart from green, so I should change some cover lines to the same green as the colour in the mast head, just so that the cover looked more balanced. Some cover lines were written in white which were near the shirt in the main image, which made the writing difficult to see, so I'd have to move them around, change the colour or change the font size. One person said that they didn't think that the secondary images were needed. Another person said that they think only one photo should be left on the page, but with a obvious link as to what the photos are for, eg. linking text about that celebrity.
In the secound front cover, there is a big blue stripe going across near the bottom of the cover. I also didn't crop the main image as much as I did in the first draft. I also lifted the main image higher, which everyone said worked better, apart from one person who said that it looked a bit crammed, so I could lower the image down slightly more. Two people said that they didn't like the pink border around the other secondary images on the right, whereas one said they liked it, as it made it stand out due to the mast head- "Neon". The quote "Laugh Dance Party" should be lowered slightly, so that it doesn't looked so squished next to the mast head. Everyone preferred this cover apart from one person, as they thought that the first had too many words.
Saturday, 23 January 2016
Flat Plan
Here is a flat plan of what I would have inside a complete magazine. Obviously the whole magazine won't be completed, but flat plans are a great base to make sure that you know exactly what type of magazine it is going to be so that you can understand your magazine as much as possible, including things to write about in the contents page, how long your article will be and can even help with the design/style of the magazine. From doing this plan, I now know what I would like and not like inside my magazine, and has given me a idea of who this magazine is aimed at.
Wednesday, 20 January 2016
Contents page Draft
I wanted a similar theme to the front cover to show that they are the same magazine. I think the colour scheme makes the reading easy to read. I also used lots of photos as I didn't want too much writing.
Monday, 18 January 2016
Draft Of Magazine Front Cover
Here is a final draft idea of my Dance music magazine front cover:
I decided to use bold fonts and lots of writing to make it look as if the magazine is jam-packed. I used these colours because I wanted them to match the magazine name "Neon". I've included some secondary images as the main image is very simple. I also inserted a bar code at the bottom corner to make the magazine look more realistic.
I decided to use bold fonts and lots of writing to make it look as if the magazine is jam-packed. I used these colours because I wanted them to match the magazine name "Neon". I've included some secondary images as the main image is very simple. I also inserted a bar code at the bottom corner to make the magazine look more realistic.
Sunday, 17 January 2016
New Magazine Photos
When I took my first photo shoot for my magazine images a few weeks ago, I was really happy with them. They looked very professional and posed, as I used a white background and the DJ was wearing smart attire. However, when I actually went to make the magazine front cover, the image didn't quite match the style of magazine I was going for. My magazine genre is dance and the title name is "Neon" and the image I picked would have been perfect in an Indie or a fashion magazine. Automatically I realised that I needed to have a more fun, relaxed or colourful photo on the front cover, so I decided to take some more and that I could use the previous photos in the double page spread. In this shoot I decided to dress the model in a funky tropical shirt with headphones around his neck or on his head, as well as having sunglasses on his head, around his neck or on his eyes. I stood him in front of different backgrounds, such as a cupboard and a bookshelf. I also took some images of him holding some vinyl's to give the images a sense of style.
This is my favourite image and I think I'll use this for the front cover.
In the double page spread the interviewer asks the DJ what his other hobbies are, and he says he enjoys flying, so here is an image I can use that will link with that text.
Tuesday, 12 January 2016
Wednesday, 6 January 2016
Subscribe to:
Posts (Atom)